Communication & Multimedia Design

Joran
Kooij.

I design experiences that actually connect.

HAN University · Arnhem

UX Research · Interaction Design

Service Design · UI Design

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Projects that
move people.

003 Projects
01
UX Design Interaction Design

Hallo Buur

Older and newer residents had lived side by side for years without contact. I designed a digital community board that doesn't just share information — it provokes encounters. Built through co-creation with residents themselves, not assumptions from a designer at a distance.

The result is now live at housing corporation Talis in Nijmegen. People are talking to their neighbours again.

"A digital community board that turned scrolling into meeting."

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02
Research Co-Creation Social Design

Understanding Community Change

Older residents genuinely want more social interaction, yet they resist change. Through cultural probes and a co-creation session, I uncovered hidden tensions, unspoken assumptions, and the barriers preventing neighbours from connecting — then transformed the findings into a neighbourhood value map displayed at the building entrance.

"A co-creation session that revealed what no survey ever could."

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03
Service Design Experience Mapping

Erfgoed Gelderland

A museum visit is more than the galleries. I mapped the complete journey — from the moment someone decides to go, at home, to the afterthought in the parking lot. Five phases. An emotion wheel more honest than any survey. Four findings that had something real to say to the organisation.

"An experience map that followed visitors further than the museum walls."

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Good design doesn't just look right — it moves people.

Joran Kooij · CMD Designer

Joran Kooij

Designer.
Researcher.
The one who asks
why before how.

HAN University · Communication & Multimedia Design

Let's work together

I work from research. Not as a method, but as an attitude. Before I design a screen, I want to understand how people think, what they feel, why they do what they do.

Trained in Human-Centered Design — double diamond, IDEO phases, contextual inquiry, co-creation. For me, these aren't boxes to tick. They're a way of seeing.

I pick things up fast — genuinely fast. New tools, new domains, new contexts. I don't need long to get up to speed, and I'm always looking to go deeper. Learning isn't something I do on the side; it's how I approach everything.

AI is a serious interest of mine — not just as a tool, but as a field. I follow it closely, I work with it daily, and I'm excited about what it means for design and how we build things.

Alongside my studies, I work as a freelancer via Youngones — commercial, sharp, deadline-driven. I present weekly: to peers, to clients, to people who don't yet know me. I'm used to defending my work — and confident enough in it to do so.

Education

CMD · HAN University

Freelance

Via Youngones

Location

Arnhem, Netherlands

Interest

AI & Design

What I bring
to the table.

Design Disciplines

  • UX Research
  • Interaction Design
  • UI Design
  • Service Design
  • Experience Mapping
  • Co-creation
  • Inclusive Design

Methods & Tools

  • Figma
  • Double Diamond
  • IDEO Design Thinking
  • Cultural Probes
  • Contextual Inquiry
  • Prototyping

Additional

  • React · Vite · TypeScript
  • Motion Design
  • Presenting to groups
  • Freelance delivery

Have a project
in mind?

Let's build something that actually works. I'm open to internships and freelance — if you have a project worth doing, let's talk.

Open to internships & freelance work