Communication & Multimedia Design

Joran
Kooij.

I design experiences that actually connect.

HAN University · Arnhem

UX Research · Interaction Design

Service Design · UI Design

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Projects that
move people.

004 Projects
01
UX Design Interaction Design

Hallo Buur

Older and newer residents had lived side by side for years without contact. I designed a digital community board that doesn't just share information — it provokes encounters. Built through co-creation with residents themselves, not assumptions from a designer at a distance.

The result is now live at housing corporation Talis in Nijmegen. People are talking to their neighbours again.

"A digital community board that turned scrolling into meeting."

Read more ↗
02
Research Co-Creation Social Design

Understanding Community Change

Older residents genuinely want more social interaction, yet they resist change. Through cultural probes and a co-creation session, I uncovered hidden tensions, unspoken assumptions, and the barriers preventing neighbours from connecting — then transformed the findings into a neighbourhood value map displayed at the building entrance.

"A co-creation session that revealed what no survey ever could."

Read more ↗
03
Service Design Experience Mapping

Erfgoed Gelderland

A museum visit is more than the galleries. I mapped the complete journey — from the moment someone decides to go, at home, to the afterthought in the parking lot. Five phases. An emotion wheel more honest than any survey. Four findings that had something real to say to the organisation.

"An experience map that followed visitors further than the museum walls."

Read more ↗
04
Design Systems Visual Design Rebranding

Making of: Design System

In dit datapunt laat ik zien hoe ik voor de rebranding van Grafische Republiek naar Digitale Staat een design system heb ontwikkeld. Een samenhangend, systematisch en schaalbaar systeem — gebouwd op gecontroleerde experimenten en expert reviews.

"Eerst systeem, daarna schermen."

🔒 Gesloten ↗

Good design doesn't just look right — it moves people.

Joran Kooij · CMD Designer

Joran Kooij

Designer.
Researcher.
The one who asks
why before how.

HAN University · Communication & Multimedia Design

Let's work together

I work from research. Not as a method, but as an attitude. Before I design a screen, I want to understand how people think, what they feel, why they do what they do.

I pick things up fast — genuinely fast. New tools, new domains, new contexts. I don't need long to get up to speed, and I'm always looking to go deeper. Learning isn't something I do on the side; it's how I approach everything.

Education

CMD · HAN University

Freelance

Via Youngones

Location

Nijmegen, Netherlands

Interest

UX Research

What I bring
to the table.

Disciplines

  • Product Design
  • Service Design
  • Social Design

Processes

  • IDEO Design Thinking
  • Double Diamond
  • Human-Centered Design

Methods & Tools

  • UX Research & Usability Testing
  • Interviews & Observations
  • Desk Research & Benchmarking
  • Co-creation & Probes
  • Service Blueprinting
  • Experience Mapping
  • Hidden Design
  • Figma & Prototyping

Tech & Additional

  • HTML & CSS
  • JavaScript & React
  • Motion Design
  • AI & Vibe Coding

Have a project
in mind?

Let's build something that actually works. I'm open to internships and freelance — if you have a project worth doing, let's talk.

Open to internships & freelance work